Online PR is all about using the internet and digital technologies to raise brand awareness and exposure and to deliver effective communication to, and engage with, your customers and other key stakeholders. If the results of searches carried out by consumers have a negative perception it potentially has a harmful and costly effect on your business. A proactive online PR strategy is geared towards influencing media, communities and audiences using online channels including search engines, social networks, blogs, forums and other online communication networks and platforms. Managed correctly, and as part of a well-defined overall marketing strategy, this is a cost-effective and powerful activity.
Listen. Create. Engage. Successful online PR is about influencing people rather than buying placement and advertisements for brand content. Understanding who your influencers are, what the most relevant channels for your business are and generating compelling content that will get you noticed is the key to success. Online PR is fast becoming a cornerstone of a strong overall PR strategy that includes an understanding of Search Engine Optimization, Social Media, and blogger outreach.
Online PR Channels Some of the major channels targeted in Online PR include:
The Benefits There are tangible benefits for your business for incorporating online PR into your social media strategy including:
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