Social Media Management

Helping you retain a human face in an online world

Quite simply, social media platforms are where your customers are and therefore where you need to be proactively engaging with them. Once we have determined the best social platforms for your business, the objective is to attract new customers by interacting, engaging and building loyalty with both existing and prospective customers.  The Digital SPS team can manage this activity on your behalf or if you’d prefer we can provide an advisory only service. We can also provide and manage a Pay per Click (PPC) advertising solution for your social media channels. You can expect noticeable benefits for your business including;

  • Increased visibility and exposure for your business and brand
  • Gathering marketplace intelligence
  • Positive results increasing traffic to your site
  • Greater engagement with customers helping to build a loyal fan base
  • Increased lead generation and conversion rate
  • Supports search engine ranking and optimization activity
  • Reduced marketing spend via more traditional channels

Social Media Management & Marketing

Social Media is all the buzz as we all know but quite simply social media platforms are where your customers are and you also have to be there in order to drive interaction and engagement with them. Social media refers to the means of interactions among people in which they create, share, and/or exchange information, interests and ideas in virtual communities and networks. Some major Social Media networks are:
  • Facebook
  • Twitter
  • LinkedIn
  • You Tube
  • Pinterest
  • Foursquare
  • Instagram
Our in-house Social Media geeks are experienced in all Social Media networks and rigorously keep themselves updated with all the new developments in the Social Media space in order to make sure our clients get the very best quality service and, importantly, great results.

What Is Social Media Management?

Social Media Management is the process of proactively managing and maintaining your Social Media presence. Having a Social Media presence is one thing but having an effective, profitable and positive Social Media presence and content strategy that’s working hard for you is another. At Digital SPS we work with you to understand your business, your challenges and objectives and develop a strategy to help not only meet your needs but also achieve your objectives. Social Media Management services make sure your profiles remain updated, new content is posted regularly, competitions are designed and managed and the fan base is kept engaged so they remember your brand.   A key part of Social Media Management is helping to make sure that your fan base converts into leads and buyers. Take a look at this interesting video to find out the important questions.

What is Social Media Marketing?

Social Media Marketing (SMM) is the process of increasing your exposure and fan base on Social Media.  Using PPC Ad Campaigns, PR Campaigns and Competitions, Digital SPS uses a wide range of proven methods to make sure you reach your target audience on Social Media platforms and help drive traffic to your site. SMM is a cost effective way to reach your target audience and convert them into a follower or fan from where they can be converted into a revenue generating customer.  The Social Media geeks at Digital SPS have handled hundreds of SMM Campaigns and have been successful in achieving great results for our clients.  Now let us do the same for you.

Why Should Your Business Care About Social Media?

We all know how important word-of-mouth is, and Social Media is like word-of-mouth on steroids.  As a business, it’s vital to tap into and join online conversations not only about your brand, but also to be aware of your competitors’ activity, as well as your industry and your areas of expertise. Even if you haven’t launched an outbound Social Media strategy, you need to be tuned in to what people are saying – good or bad – about your company, about your competitors and about major trends.  By presenting your brand and company on these platforms in a positive, authentic way, you can build credibility for your business and develop meaningful interaction with your prospects and customers alike. You can also help mitigate damage should negative conversations about your brand or company emerge by responding quickly.  Social Media can also steer people to your other marketing programmes, where it’s easier to track and manage individual customer and prospect interactions. If done correctly, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads.  But it takes time and focus to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as:
  • Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies/comments on these sites
  • Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
  • Checking Google Alerts to see when and where your business is mentioned on the Web
  • Creating and monitoring a community and topics on a websites such as Facebook or LinkedIn
  • Managing PPC/Ad Campaigns and optimizing them to get the most out of the Ad budget
  • Launching, Managing & Promoting Competitions and Contests on Social Media
As you can see the range of tasks associated with Social Media Management and Marketing is comprehensive and it keeps growing. The Social Media Management and marketing solutions deployed by Digital SPS help you manage your online interactions in a more efficient and cost effective way.  Our SMM geeks streamline and consolidate how you listen to and participate in relevant conversations and help you to more easily monitor what people are saying about your business or brand. The bottom line is that we amplify your Social Media presence by making sure your brand is well presented across all relevant Social Media platforms to generate maximum exposure and drive engagement, loyalty and profits for your business.


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